Purifying face masks: why it's time to try the trend

If face masks aren't already part of your weekly routine, let us tell you what you're missing. There are face masks that brighten the look of your skin, hydrate it when it feels parched, and even ones that help fight the signs of skin aging, but right now, the face masks we put at the top of our must-have list . cleansing masks. We share the three cleansing masks you just tried below.

Masks L'Oreal Paris Pure-Clay

Formulated with three mineral clays - kaolinite, montmorillonite and ghassoul - these purifying masks can remove dirt and pore-clogging impurities from your skin's surface. You can choose from three options or use them all for a little fun with a few masks. There is a cleansing mask that helps mattify oily, hyperemic skin by removing excess sebum, a detox mask that helps brighten dull and tired skin, and an exfoliating mask for rough skin.

Learn more about the Pure-Clay Mask line ($12.99 each) here.

Kiehl's Rare Earth Pore Cleansing Mask

Purify skin by visibly shrinking pores with this purifying mask from Kiehl's. Formulated with Amazonian white clay, oatmeal and aloe vera, this mask helps purify the skin and gently remove sebum, dirt and other impurities from the surface of the skin while hydrating the skin and shrinking pores.

Kiehl's Rare Earth Pore Cleansing Mask, $ 28

SkinCeuticals Purifying Clay Mask

Formulated with kaolin and bentonite, aloe and chamomile, this non-drying mask helps unclog pores, remove impurities and excess oil from the surface of the skin, and hydrate the skin. A mixture of hydroxy acids, including malic, lactic, tartaric, citric and glycolic, helps exfoliate dead skin cells. Use once a week to remove dead skin cells from the surface of the skin for a deeper cleansing.

SkinCeuticals Purifying Clay Mask, $ 51

Come to a common denominator? All cleansing masks have one thing in common: they contain clay. The type of clay you should use depends on your skin type, but all are capable of removing impurities from the surface of the skin and providing a deeper, more thorough cleansing. Want to learn more about the benefits of clay and find the best option for you? We asked an expert to give us details and we will lay it all out for you here!