Kiehl's just released a mask in collaboration with John Legend in honor of Earth Day

To celebrate Earth Month, Kiehl's has just launched a new limited edition product in partnership with John Legend as part of their ongoing Made Better initiative to support sustainability. The result: a cult classic with a slight facelift. The new Kiehl's Made Better x John Legend Limited Edition Rare Earth Mask features the fan-favorite Rare Earth Deep Pore Cleansing Masque in a travel jar redesigned by the singer and enhanced with his signature. This advanced mask is the perfect addition to your skincare routine – and your shelf. 

“Kiehl's has been making great products for many years and I'm glad they're putting in real effort to make these products more responsible and sustainable. Every organization and every individual should think about how they can contribute to a healthier world,” Legend explains in a press release. 

Kiehl's first introduced Made Better in 2018 as a platform to advance the brand's ongoing sustainability efforts through development, packaging, manufacturing and recycling. Keeping these standards in mind, the new limited edition Rare Earth Mask features Amazonian white clay sold by wizards, a top label made from recycled coffee bean bag fibers and household waste, and a can made from 30% recycled plastic. If that's not enough to support Kiehl and their green mission, all proceeds up to $25,000 from the John Legend Limited Edition rare earth mask will go to the Earth Day Network and their Great Global Cleanup campaign, taking place in 13 cities across the country. 

“A better world is a world that is more peaceful, more loving, more just, and more sustainable. If each of us can make a difference in just 10 minutes, imagine what we could achieve in 10 days, 10 months, or even 10 years,” Legend said.