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Kiehl's debuts world's first sheet mask

Kiehl's has been an expert in face masks for quite some time now with overnight masks and clay masks to boot, but never had sheet masks in the portfolio, that is, until now. The NYC-based apothecary recently expanded its range of face masks with the release of a new oil-infused hydrogel and biocellulose sheet mask called the Instant Renewal Concentrate Mask. If glowing skin and instant hydration are two of the benefits you'd like to see, you'll want to keep reading. We share details about Kiehl's Instant Renewal Concentrated Mask. 

WHAT ARE SHEET MASKS? 

There is no better time than now to pamper yourself with a sheet mask. If you haven't taken the plunge yet, let us brush you up on the basics of this upward mask trend. Sheet masks are sheets (designed to fit comfortably on the human face) soaked in a concentrate or serum. Most sheet masks are applied in the same way: they stick to the contours of the face for about 10-15 minutes, after which they are removed, and the remaining product is gently rubbed into the skin. That's right, no need to rinse! In short, sheet masks are relaxing and effective, delivering key formulas to your skin without the mess or hassle of wash-off masks.

Another reason to love sheet masks? They bring results! You can turn to sheet masks to address your underlying concerns, whether it be signs of aging or a dull complexion. If the latter is at the top of your list of concerns, look no further than Kiehl's Instant Renewal Concentrate Mask.                                                                                    

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BENEFITS OF KIEHL'S INSTANT RENEWAL CONCENTRATE MASK 

Instant Renewal Concentrate Mask Ideal for those who want to boost skin's moisture levels and brighten up their complexion. This XNUMX-piece hydrogel mask is made from an exotic blend of three cold-pressed Amazonian plant oils, including Copaiba Resin Oil, Pracaxi Oil and Andiroba Oil, and adheres comfortably to the skin, saturating it with moisture.

"Many of the common sheet masks on the market are made from paper or cotton, which can be difficult to adhere to and have a messy application," says Dr. Jeff Genesky, global scientific director at Kiehl's. "Unlike traditional sheet masks, our formula is injected directly into the hydrogel-biocellulose hybrid material."

In just ten minutes, you will feel a renewed state of hydration and your complexion will be softer and more radiant. In terms of packaging, you will love how convenient these bags are. Each sheet mask comes in a thin, lightweight package that is easy to store. Whether it's sitting on your nightstand or tucked away in your carry-on, one thing's for sure: you can wear a mask anywhere.without wasting precious space. 

WHO SHOULD USEKIEHL'S FAST RENEWAL CONCENTRATE MASK

All skin types This sheet mask can be beneficial, especially for those with skin that lacks moisture.

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HOW TO USE KIEHL'S INSTANT RENEWAL RENEWAL CONCENTRATE MASK

Ready to try a sheet mask? Follow these steps to apply: 

Step # 1: Cleanse your skin with your favorite cleanser. 

Step # 2: Gently unfold the fabric mask and peel off the clear backing. 

Step # 3: Apply the top layer of the mask to clean skin, smoothing from the center of the face to the edges.

Step # 4: Apply the bottom layer of the mask to clean skin using the same technique as above.

Step # 5: Leave the mask on the skin for 10 minutes. Use this time to close your eyes, relax, and elevate your legs. 

Step # 6: Remove the mask as the last step. Massage the remaining product into the skin until completely absorbed, including below the chin. The mask can be used up to four times a week.

Keel's Instant Renewal Concentrate Mask, $32 for 4 masks