How one beauty brand is ditching the idea of before and after
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While at Skincare.com we (strongly) believe in the importance of skincare - I mean, naturally, that's our name - we also know that skincare routines can often be taken too far. Once that happens, many of us are drawn to color cosmetics…if and when we want to. The question of whether or not to wear makeup is at the heart of Dermablend's new look, a concept they call "beautiful-beautiful." Find out more about how L'Oréal's portfolio brand Dermablend helps women and men feel confident in the skin they're in, with and without makeup, below!
back to go forward
In 1981, dermatologist Dr. Craig Roberts and his wife, makeup artist Flory, developed Dermablend to meet the needs of their patients with skin problems that are notoriously difficult to solve and hide even with expert skin care and cosmetic knowledge. Combining his knowledge of dermatology and her expertise in makeup, the couple created a line of color cosmetics that helped conceal and mask skin problems ranging from acne to vitiligo. The duo have essentially created a temporary visible solution for various skin problems across a wide range of skin tones.
“We believe in good skincare and in dermatologists and cosmetologists, but skincare has its limits,” says Malena Iguera, General Manager of the brand. "The dermatologist who created Dermablend knew and understood this."
The brand offers men and women long-lasting, high-coverage blendable products and formulas that are fragrance-free, non-comedogenic and suitable for sensitive skin. While the formulas are still top-notch, the brand recently decided to change the look a little, paying homage to its roots: to offer people choice.
beautiful beautiful
Following the no-makeup movement, Dermablend is launching its Beautiful-Beautiful message to promote freedom of choice when it comes to cosmetics. “We don't want the conversation to be about closing or not closing,” Higuera says. "We just want people to know we're here so they can make important choices that they'll really enjoy."
This idea that it's not about helping hide imperfections, but rather about making a personal choice about whether or not you want to wear makeup every day really captures what Beautiful-Beautiful's message is all about. Higera explains that it's about erasing the before and after words because none of them is superior to the other, each one is just a choice you can make every day. “The no-makeup trend gives an unfair advantage to already perfect people,” she says. “When it comes to clear skin, not everyone feels like they can participate.”
A post published by Dermablend Professional (@dermablendpro) on
Dermablend gives everyone that option: you can get involved and go makeup-free entirely, or you can look like you're participating using high coverage makeup. It's about celebrating your choice of coverage because you're beautiful either way.
A new take on Dermablend
For years, Dermablend has been known for its black packaging and design, but nothing more! The brand - its storefronts and website - just got a little refresh and we couldn't love it more. The look is lighter and more accessible, the gorgeous new models represent a diverse group of men and women, and the message “Beautiful is beautiful” is loud and clear.
The brand presents models without an airbrush - refreshing, isn't it? — who show off their pristine skin on one side and skin with Dermablend products on the other. One model shows her Vitiligo with and without Dermablend, another shows her rosacea, and yet another shows her acne, showing how powerful this choice of wearing or not wearing makeup can be, because whether they're wearing Dermablend or not, each side the photos are extremely beautiful.
Choice for everyone
Before you think that Dermablend cosmetics are only suitable for men and women with skin problems, know that foundations and concealers look just as amazing when applied to skin that may not have such obvious skin problems. The product line includes formulas that glide on your skin and can be applied just like you would apply your current foundations and concealers.
Show your beauty beauty
Check out Dermablend's new look and grab some of these amazing beauty products for yourself by visiting dermablend.com!
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