John Legend talks about sustainability and his favorite Kiehl's skin care products

John Legend caught our attention, but this time it's not about his amazing song playing on the radio or the adorable family photo he just posted on the gram. The singer has teamed up with Kiehl's as part of the brand's campaign. Improved Initiative in support of environmental sustainability. To support this cause, Kiehl's has just released Limited Edition Rare Earth Mask в travel size a jar, the design of which was redesigned by the musician and in which there was less plastic. The top label of the limited edition rare earth mask is made from recycled materials, 100% recycled (it's made from recycled fiber from coffee bean bags and recycled waste), and the can is 30% recycled. plastic. Proceeds from the mask will benefit Earth Day Cleanup 2019 by Earth Day Network.

“Every day we make decisions about where we shop and what we buy,” Legend explains in a press release. “How about doing it more responsibly? For example, shop at the local market, cook more and eat less out of the house, monitor the consumption of plastic and packaging, and use more renewable energy sources.” The singer has even started teaching his two-year-old daughter Luna the principles of sustainable development. "There's a trash can right next to our trash can and she knows some things go in the trash so people can use them again."

And finally, Legend shared his favorite Kiehl's products, which is definitely very important for us. The Legend-approved skin care set includes the following: case cream, Facial Fuel Invigorating Foam Cleanser, Liquid body cleanser for bath and shower with grapefruit scent, Ultra Moisturizing Face Cream SPF 30 и rare earth mask.