The Future of Sun Protection: My Skin Track UV

Of all the non-negotiables in skincare, Sun protection this is the one that comes first. But did you know that there are other external aggressors that attack your skin every day? UV rays, humidity, pollution, and even exposure to pollen can negatively affect the appearance of your skin. Luckily, La Roche-Posay is here to help. always innovative The skincare brand recently unveiled its newest launch, My skin tracks UV and related application to help you track the impact of external aggressors and suggest individual skin care recommendations on what you can do to keep your skin healthy.

What is the UV track of my skin?

Your skin is exposed to aggressors every day. things like UV rays, pollution and even pollen can negatively affect exposed skin, which you may not even be aware of. “Our environment has oxygen, but environmental factors such as smoking and sun exposure cause oxygen free radicals to form,” says Dr. Lisa Jeanne, certified dermatologist and Skincare.com consultant. These free radicals regularly bombard your skin, attaching to and breaking down collagen and elastin fibers, causing your skin to show a lot of signs of aging: dim tone, wrinkles and fine lines, dark spotsAnd much more.

“Unprotected UV exposure is one of the main contributors to visible aging,” says Angela Bennett, CEO of La Roche-Posay USA. "Skin cancer is on the rise and it's a preventable disease." But before you get completely paranoid, take it easy. My Skin Track UV will help you.

My Skin Track UV is the world's first battery-free sensor that attaches to clothing and measures your personal exposure to UV, pollution, pollen and humidity using a companion app. Not only does it remind you when it's time to reapply sunscreen or get out of the sun! You will also receive personalized skin care tips and advice to help improve your skin condition. healthy skin habits. For example, when pollen levels are higheczema flashes and sensitivity may occur. My Skin Track UV will track these levels in your environment and make skin care recommendations.

“La Roche-Posay believes that more beautiful skin starts with healthy habits. That's why we're committed to bringing scientific progress directly to consumers so they can make informed decisions that will help them provide exceptional skin care,” says Laetitia Tupe, Global CEO of La Roche-Posay. "Research conducted to develop this technology has shown that wearables have the potential to inspire real behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action."

How does my skin track UV rays?

Each My Skin Track UV wearable has a Light Emitting Diode (LED) sensor that is capable of detecting and capturing UV light. The data is then transferred from the sensor to your phone, showing you the unique levels of environmental exposure and how those exposures affect your specific skin care concerns. This information also includes your maximum sunscreen supply, the recommended maximum daily amount of sun exposure for your skin based on skin tone and UV index. “We hope that using My Skin Track UV daily for a long time will help people easily and naturally not only get better sun protection, but become more sun protected every day,” explains Ms. Bennett.  

“Our research has long highlighted the need for better consumer understanding of individual UV exposure,” adds Giv Baluch, Global Vice President, L'Oréal Technology Incubator. “We created this battery-free sensor to be easily integrated into the lives and daily lives of those who use it. We hope that the launch of this problem-solving technology will help people make smarter and safer choices.” It also highlights the fact that the future of beauty is closely tied to health, along with an emphasis on something else. “We see it as our mission to evolve so that everyone has an experience tailored just for them,” he explains. "It all really comes together in the design of this product [which can] help develop a personalized regimen that will make your skin look healthier." 

How to use My Skin Track UV

The best thing about wearable technology is how easy it is to use. To use My Skin Track UV, place the sensor on clothing or accessories—anywhere, in fact, where it will be as exposed to the environment as you are—and go about your business. “Consumers of cosmetics are incredibly savvy, and we have found that they are always looking for more knowledge,” says Mr. Baluch. “This product is designed to provide a deeper understanding of the user's individual needs and can recommend a personalized skin care regimen. based on these concerns. My Skin Track UV is part of a transition that truly aims to offer our consumers a personalized, unique experience. This is what we observe people expect, and we strive to implement this with all the tools that we have access to.” 

My Skin Track UV is part of a change that truly aims to offer our consumers a personalized, unique experience. This is what we observe people expect, and we strive to implement this with all the tools that we have access to. 

Thanks to La Roche-Posay's collaboration with forward-thinking designer Yves Béhart, My Skin Track UV is so small and discreet you'll barely notice it's there. Throughout the day, access the companion app to track element exposure and receive personalized recommendations. It's also completely waterproof and, as said before, doesn't need to be recharged! “My Skin Track UV is a durable wearable device that will last for years,” says Mr. Baluch, “and we hope it will become a part of users’ daily skin care for years to come.”