Latinx-owned skincare brands will support now and forever

In celebration of Latinx Heritage Month, we've rounded up six Latinx-owned skincare brands that should be on your radar every day of the year. From creating gentle yet effective hair care produce skin care Formulas that solve many problems, these companies and founders are transforming the world of beauty with innovative, potent and nourishing products that fill market gaps. Ahead, learn about the first Latinx-owned natural hair products to be sold at major retailers, the brand that makes products with Latinx-specific botanicals, and more. 

Joaquin Botanical

Joaquina Botánica, formulated with botanical ingredients native to Latin America, is a clinically owned, chemist-led, Latino-owned skincare brand. With pure beauty at the forefront, this brand's skin care products have been praised for their clean ingredient lists and effectiveness.

J Lo Beauty

For celebrity skin, why not buy skin care from celebrity? With powerful ingredients and the mantra that age is just a number, these skincare products are for all consumers looking for radiance.

Tata Harper

Cruelty-free and non-toxic, this natural skin care brand prioritizes health in all of its products. Founder Tata Harper founded the brand to produce natural products that don't sacrifice health for beauty, and to this day, skincare products are created using high quality ingredients.

Desi Skin

Dezi Skin is inner and outer beauty; that's why this brand's skin care products are one of our favorites. From Claro C Vitamin C Radiance Serum to Shower me over the mist with pure oxygen, this brand is one you'll want to follow (and shop!) ASAP. 

Honey Baby Naturals

Honey Baby Naturals is the first Hispanic-owned natural hair care line to be sold at major retailers. This is an innovator in the field of beauty. Aisha Ceballos-Krump founded the brand after developing homemade products to meet the needs of her own children's natural hair. honey - or "honey" in Spanish - these products are gentle enough for babies and effective for skin and hair. The brand also offers several skin and body care products. 

Better not younger

Better Not Younger, a hair care brand for women of all ages, is exactly what its name says. Redefining beauty by creating products with the message that beauty is not defined by age or youth, the brand sells products that are vegan, paraben-free, sulfate-free and cruelty-free; in other words, good for you и your hair.