Choices by DL will teach you how to choose a jewelry wardrobe

At BASELWORLD, there are always the most interesting jewelry, bright brands and talented designers. And this time, one of the participants that attracted everyone's attention was Choices by DL, which presented a new collection of "prefabricated" jewelry.

Each client of the brand has a real scope for imagination, because in fact he can assemble his ring himself, in accordance with his tastes and preferences. And a large selection of stones to insert into the ring allows you to choose a piece of jewelry for an outfit of almost any color and style.

Business manager Monique Jongmans said that the very essence of the brand name Choices by DL is the possibility of a wide choice for each client.

“Interchangeability is the defining quality of a brand,” Monique says. "Every day you can change your ring to match your outfit."

Choices by DL has international patents for a unique technology that allows you to assemble and disassemble the ring into its component parts, replacing them. The principle is based on a system of magnet and bayonet.

“People used to say: I have a blue dress, so I will buy myself a blue stone. Today people say: I have a beautiful green stone, so I need to buy a green dress,” says Jongmans. "It's a whole jewelry wardrobe in a box."