These marks are tattooed on our bodies

He was christened the father of advertising media, and others came to his mind. The phenomenon of skin advertising originated in the United States and gradually spread to Europe. Who are these people who paint logos on their skin? What brands and for what reasons do they do it? TattooMe answered this question with some pleasure.

No doubt the best. Those who, for the fun of it, turned into billboards shouting their brand identity loudly. It's blessed bread for brands, but it's no coincidence. We learned that the most common skin marks on humans are Harley Davidson and Zippo. In other words, two sacred monsters who, together with their users, created a myth. Also, we're not Harley buyers. One of the family members or someone is a stranger to her.

In fact, the Harley brand has benefited well from the Hells Angels culture, for which tattooing is part of the custom. Mention may also be made of the Jack Daniel's brand of whiskey, which is often found tattooed on the skin of consumers.

A more recent phenomenon that is largely reported Artists People love Swagg Man, some people have felt the need to get tattoos from luxury brands. We can think of it as sometimes a smart way to focus on brand names they can't afford to buy. Or is it good disregard for their bank account. This is how brands like Louis Vuitton have seen their logos bloom on our skin, however, without marketing the brain ... In fact, this is not exactly the brand strategy that Vuitton is aiming for, a priori ...

And other, more amazing brands sometimes appear on the skin of tattooed people. Among them can be called Coca-Cola, one of the most famous tattoos of which was made by the famous Stefan Shodezig. Other brands like Heineken and Mc Donalds hit the charts and let us wonder if the tattoos that represent their brands are the result of a lost bet ... or an evening that went wrong!

In the US, there are cases where some companies pay strangers to tattoo their name, logo or even website address for more or less high rewards.

Depending on the size and location, the financial contribution will be more or less important.

In particular, this was the case with NYC Realtor, a US-based real estate brokerage that offered a 15% increase for employees who would have their company logo tattooed (no size or location limitation). We could say that 1. Either the employees were paid really poorly 2. Or they had the lowest IQ in Colorado to be successful. In any case, the bid won, because almost a third of the employees had the company logo tattooed.

What was a buzz in the United States would surely have sparked a protest in France.

If the discussion divided you, we were surprised at the great tolerance of your exchanges.

For skeptics, the reasons for the rejection were numerous. Due to overconsumption, fear of seeing negative brand image development and the feeling that you are turning into an advertisement in a magazine, many of you are unthinkable for whom to take any action.

But some of you admitted that you are ready to take the plunge for the money!

Basically, if it allows you to add butter to spinach without paying attention to everything, why not! But then again, for most of you, money alone is not enough, and you want to be able to choose a brand that is close to you and for which you have a certain liking.

This is a pair of naughty lovers who wanted to pay tribute to Hugh Hefner, the founder of Playboy, by tattooing the iconic rabbit.

Here we see the difference between places like Playboy and junk brands like Pornhub. When the former manages to create a community of fans around them who are ready to tattoo their peanut logo, the latter will use much more lively procedures to achieve the same result.