Are you damaging your online art brand? (And how to stop)

Consistency is key when it comes to your online art brand, whether it be your social media channels or your website.

You won't be able to attract art lovers and potential buyers if people can't find or recognize you.

And you can't get these people to stay if they don't understand your brand message. People want to follow an attractive personality with a strong voice and aesthetic they can trust to stay the same.

So, you wear the crown of permanence? Check if you are building a strong online art brand.

Use one profile photo

It can be difficult to choose one profile photo. But the internet is already fickle, so it will only help you be consistent.

Once someone has made a preliminary connection on one platform, you need to make sure they can recognize your face on others.

Your profile photo becomes a logo of sorts, so make sure it's everywhere you go - in blog comments, on your Instagram account, on your website, you name it. (below) uses a beautiful image of himself in front of his artwork on all of his channels.

Define your voice

Once you've chosen a voice that resonates with your customers, stick with it! You can add tone variations, but your overall voice must remain the same. People follow the personality of the artist, not just the art.

Decide in advance what your online personality will be. Will you be quirky or conservative? How about playful or introspective?

If you don't know how to accurately define your brand voice, read Buffer.

Share a similar biography

A consistent artist bio makes it easy for people to recognize and understand the purpose of your art brand on social media.

does a wonderful job on this. She "fuels your creative heart with inspiration, vibrant colors and beautiful art" no matter where she appears online.

You don't have to have the exact same bio as some platforms give you more characters, but make sure you have the same phrases and voice.

Keep your name constant

It may seem obvious, but you'd be surprised how many social media names have absolutely nothing to do with a brand or artist name. This makes Google search results difficult and confusing to potential fans and buyers.

as a fictional example, if your website name is Rose Painter, your social media handles should be the same, or as close as possible (we know the names can already be taken). Shoppers will have a hard time finding Rose Painter's social media accounts if her Twitter is @IPaintFlowers, her Instagram is @FloralArt, and her Facebook is @PaintedBlossoms.

Keep it simple, stay healthy!

Embrace your signature aesthetic

Have you ever noticed what those widely popular social media accounts have in common that you can't take your eyes off of?

They have impeccable aesthetic branding. Not only their words tell the story, but also their images and color choices.

All of their images have the same lighting, color palette, and font (if they added text). They are nice to look at and people want to keep scrolling through them. Take a look at Annya Kai and see the strong aesthetic branding.

Persistence is king

Art brand consistency will help art buyers and fans find and engage with you online. A cohesive art brand looks professional and sets you apart as a serious artist who has taken the time to build their online presence. This can do wonders for your art business. The more people who start to recognize you and your work online, the better.