Selling art online for you?

In 2014, online art sales accounted for 6% of total global sales. And the online art market is only getting stronger. Over the past few years, people have poured millions of dollars into online art sales, including Damien Hirst. Selling art online can be a great opportunity.

UPDATE: The online art market has grown through 2015 and will continue to grow.

However, as with every step of your artistic career, it's important to keep each step in mind and consider whether selling art online is right for you. Here are a few pros and cons of joining an online gallery:  

PROS

1. Expand your reach

When it comes to online art sales, the world is at your fingertips. You can connect with people in other states and other countries. In addition, you can reach a completely different audience. The online marketplace allows buyers who would normally feel uncomfortable in the intimidating environment of a gallery to discover art. Now buyers can collect a collection from the comfort of their own home. This is your chance to nurture a previously untapped group of art buyers – good for you and the art market as a whole.

2. Let someone else do the marketing

Selling art on your own website requires daily hustle and bustle. You need to promote your latest work on Facebook and Twitter. You need to create a blog or maintain a newsletter to keep potential buyers interested. Some online art galleries invest millions of dollars to drive traffic to your work. Of course, they often represent thousands of artists. But a successful website can introduce your work to interested buyers without you having to lift a finger.

3. Increase your income

Let's face it, making a living as an artist is no easy task. Even some experienced artists find it difficult to maintain a steady income month after month. Selling reproductions of your work online can increase your income. The commission in an online gallery is usually much lower than in a regular gallery. It can vary from 1-5% at the bottom level to 10% at the top level. Websites can do this because they have lower overheads. However, if you currently sell your art through galleries, don't underestimate their price. It is very important to maintain a positive relationship with those who help you sell your art.

CONS

1. Miss personal connections

When you outsource sales to an online marketplace, you won't have the opportunity to build personal connections with buyers. The website processes transactions and generally shipping. The interaction between you and the buyer is limited, if any. Developing relationships with buyers is a way to turn them into regular buyers and collectors. In 2013, it was stated that 79% of people who chose not to buy art online said it was because they were unable to inspect the art in person. emphasizes the importance of participating in live performances in it.

2. Lose with a lower price

Many buyers expect lower prices online. According to an industry expert, online art sells for an average of $300 to $1200. Sales over $2000 - $3000 are rare. Many online shoppers don't care about authenticity. They are happy to buy a print if they like it. While numbered canvas prints may acquire value, they will not be as valuable as original artwork. However, you can raise your prices over time by building a good reputation. Then you will have a base of buyers and collectors who love your work and respect your brand.

3. Work to stand out

There are many things to juggle to get the right people to find your art. Be sure to research the best online marketplace for you. Since the gallery does not have a sales team to answer questions from online buyers, make sure all your artwork is up to date and correct. Keep your sales page in top condition with quality photos of your work. You may need to hire a photographer if you don't have the right equipment. You will also need to spend time writing your sales page to highlight the benefits of your art to potential buyers. And consider helping online shoppers find you.

Should you sell your art online?

Despite the disadvantages, selling art online can be a great way to increase your exposure, save time on marketing, and generate extra income. Only you can decide if it's worth it. If you decide to sell your art online, you have some great sites to check out.