Why You Should Always Appreciate Art

 Author, Creative Commons  

The studio is your time. You can get creative. Get freaky. Let loose. But once you're out of your creative space, you need to put on your business hat, especially when it comes to pricing your artwork.  

Why? Key players in the art market expect from you not only good earnings, but also stable pricing. Here are six main reasons why it is important to establish a logical and consistent pricing structure.

1. Gain trust

Buyers and collectors pay close attention to pricing and expect consistency. Questions and concerns will be raised if your prices are not logical or if they are not clear. Be careful not to scare off potential buyers with volatile prices. Consistency inspires confidence!

Learn more about how to earn an artist's trust.

2. Avoid legal problems

Sometimes you will have to explain your prices to insurance companies, the IRS, real estate managers, etc. It will be difficult to justify your prices if they are everywhere. And this can lead to undesirable legal situations.

3. Make it easier for buyers

Experienced art buyers, such as collectors, dealers and consultants, often compare prices for similar works of art. Make it easy for them to rate your work and trust you by setting reasonable prices.

4. Build a great reputation

Establishing yourself as a trustworthy professional artist is paramount, especially for emerging artists. Buyers will want fact-based prices that can be explained. Leave more emotional prices when you become an established artist.

5. Get paid for time and materials

Stable prices ensure that you get paid for the time and money you have invested in creating your work of art. You deserve at least to be paid for the cost of materials and a reasonable wage for the hours you have invested.

6. Maintain a positive relationship with galleries

The standard pricing model protects against differences between sites. Galleries expect 100% consistency - they don't want to be sold less elsewhere. Reliable pricing is essential to maintaining a good relationship with your galleries.

Want to know more? Check them out to evaluate your art more consistently.