How to promote and sell your art on Pinterest
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There are many options for social media marketing, but imagine one that's great for selling art.
Which one are you asking? Pinterest.
If you're not familiar with Pinterest, it's best described as an online bulletin board where you can save the images you like by categorizing them on one of your "boards". You can also browse the main Pinterest categories like Art and Design, or search for the specific painting you want by entering keywords like Google search.
But best of all, the images you save link directly to the website they were first on, making it the perfect social networking site for potential buyers to find the art they like and go directly to the web. artist's website to buy it. .
Learn how easy it is to use Pinterest to promote and sell your work by following these four steps.
Create your business page
Let's start with the basics!
Customize your page to best suit your art business for many reasons, the main one being that you can track how your account and audience are performing with Pinterest. Find out everything from what potential buyers like most about your page to which fans are interested in your art business, so you can then strategize and help your art business flourish even more.
If you have a personal account, don't worry! You can convert it to a business account.
Once your Pinterest account is set up with the name you use all the time and your art business website, add intriguing details about yourself and what you do as an artist. Remember to use keywords so other pinners can find you in their search. And, if you are drawing an empty space by writing about your artist in the "About Us" section, stay tuned for our news!
, an artist at the Artwork Archive, includes a fun description of the artist and links to her website and Twitter account.
The easy, final step is to add links to the rest of your work so that fans can easily view all the happenings in your art business while you can get them to buy your latest piece.
Attach a few pieces with panache
Now that your account is working and looking good with the right information, it's time to start pinning. Cue excitement! To help your art business get more exposure, start by "pinning" a few of your favorite works to your Pinterest page.
There are several ways to do this. It sounds intimidating, but one of the easiest ways is to install the "Pin" button at the top of the Internet browser. So, whenever you view your artwork on your website, you can click "Attach" and a pop-up will appear where you can select the picture of the image and the board you want to save the artwork to on Pinterest.
Why attach your own work?
Many reasons! First, it helps your work get more admiring eyes online. But just as important is making sure the pins are done right so that it really benefits your art business.
What do we mean by correct anchoring? Start by adding your own description of the image you're saving with words like style, material, and the name of your art business. Then, when fans and potential buyers see your artwork on Pinterest, any details you want to give them will be included in the image description.
Again, adding certain keywords to your description, such as "yellow and blue abstract painting", will help your art show up in search results when collectors are trying to find the perfect piece.
The artist's Artwork Archive includes many important details in the .
Also, when pinning your artwork yourself, you can double check if the link to your website works when people click on your artwork image, which should work automatically with the Pin button. With the right link attached to the image, people will be redirected back to your awesome new artwork page so they can not only admire it but also buy your artwork. No links? Click the pin, click edit, and add a link to your site.
Want to know the best part?
Then, when people see your pin, they can re-pin your art to their page, which will already contain all the information they need and have the correct link where they can buy it. Then all their followers will be able to see it and go straight to your art business!
Follow the community
Now that you've pinned a few of your work, you need to keep an eye on Pinterest as a whole. Social communication by pinning and commenting on more than just your own work will help you not only build networks and contribute to the wider artist community, but also build your credibility as an artist.
Need some ideas? In addition to pinning your own articles, create an Art Marketing board and save art expert blogs, such as tips or tips you find helpful. Create an inspirational board of artistic quotes and new art ideas or your favorite Edgar Degas paintings - anything that exemplifies you as an artist will strengthen your brand.
The archive of the artist's work presents not only her own art, but also inspiration.
Don't forget that last rule about pinning! It's always considered good manners when someone pins your art to leave a thank you comment and maybe even give them more information about the piece. Follow anyone in the artist community - such as interior designers and collectors - or any art-related board that inspires you, because you never know what will bring someone to you or what the next tide will bring you inspiration.
Get rid of copyright concerns
Many artists have stayed away from Pinterest after hearing rumors that art is being ripped off and circulated across the internet without attribution. Corey Huff of The Abundant Artist said, "If it's important to you, watermark your images." Just use to add the name of your website or art business.
The artist has added a subtle watermark to the image of her painting.
Alison Stanfield's advice? Stay up to date with what's happening on Pinterest! “If you find that your work is pinned on Pinterest without a proper link to you, you have the right to ask that user to either remove the pin or,” advises Alison.
What is the point?
Pinterest can be one of the best marketing tools for artists. Users' Pinterest feeds are completely visual, perfect for showcasing artwork. But unlike other social media channels, clicking on an image on Pinterest will take you straight to the source, making it incredibly easy for fans to buy your work. Give your art business the boost it needs and keep it going!
To learn more about Pinterest, visitt
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