How to attract an audience to your art studio

Photo 

As you put the finishing touches on your latest work, your eyes will land on the walls and bookshelves of your art studio. They are filled with your work, ready for everyone to see. But how are you going to present your work to the right people? Some are ready to go to galleries, many are online, but what are you going to do with the rest?

The answer is closer to home or studio than you think. Instead of solely focusing on showing your art outside of your studio, invite the public to your workplace. Your art is already there, ready to be admired, and you can give interested buyers an intimate look at where you create. All you need is a few event ideas and tips for spreading the word, so read on and reap the rewards.

CREATING AN EVENT:

1. Have an open house

Schedule an open house event every month where people can visit you at your studio and see your new work. Make sure it's the same day of every month, such as the second Saturday.

2. Register for a local Open Studio event

A quick Google search for local open studio events or tours in your area is a good place to start. You can also contact local artists' organizations for information. Many studio tours require an online application. You can check out the requirements for the Wood River Valley Studio Tour to get an idea of ​​what to expect.

3. Schedule a recurring event

Organize a recurring event (annual, quarterly, etc.) where you offer a lecture or art show to the public. You can even invite people to bring their own materials to create a piece with you. Also make sure your work is visible.

4. Collaborate with other artists

Organize your own outdoor studio event with a fellow artist or artists from your area. You can host an event in your studio or map studio tours for attendees. You can share marketing and enjoy the benefits of fan sharing.

MARKETING EVENT:

1. Create an event on Facebook

Organize an official Facebook event and invite all your friends or fans. Even if they don't live in the area, they may be passing by or have friends and relatives who might be interested.

2. Create a flyer and share it online

Create a flyer with images of your work and event information such as event address, date, time, and contact email address. Then share it on your artist's Facebook and Twitter weeks before the event.

3. Send an invitation to your mailing list via email

Create an email invitation using a service like this and choose from one of their many free designs. Send it out a few weeks in advance so people have time to plan their visit.

4. Share a synopsis on Instagram

Share a sneak peek of your studio and new work on Instagram weeks before your event. Don't forget to include event details in the signature. Or you can create an Instagram image with text, email it to your phone and download.

5. Alert the local press

Local journalists are often looking for new developments to share with their readers. Read Skinny Artist for more tips on dealing with the press.

6. Send a postcard to your best collectors

You can create cards on websites that look like your artwork. Or you can create an image and print it yourself on a high quality card. Send them to your best local collectors - all names can be saved in your .

Best of luck!

Now that you've created and sold your event, get ready for the big day. Make sure your art studio is organized and your best art is displayed prominently throughout the room. Make sure you have seating, refreshments, business cards, and a big sign and balloons by the door so people can find your studio.

Want to boost your success in the art business and get more art career advice? Subscribe for free.