How to Get More Results with Multiple Art Price Points

Should you consider multiple price ranges for your art? Tiered pricing can open doors for new and pre-purchase buyers. Once they have acquired a piece of art, they are more likely to keep buying and become collectors.

While it's important to have a consistent art pricing formula, that doesn't mean you can't sell affordable options alongside more expensive art. Read on to find out why and how a price range can help you attract buyers and increase your exposure.

“You never know when a customer who started small may one day become one of your biggest collectors. Allowing such a possibility is just common sense.” - from

Let the people test the soil

Printing is a great way for shoppers to feel like they're taking home a work of art. Although the print is not an original work, it can still be a decent size. And it's much more accessible. It's a way for pre-buyers to get their feet wet. When they feel more comfortable, they can upgrade to a more expensive piece of art.

Need help estimating circulation? Read the artist's letter.

Attract new clients

Some new clients may shy away from more expensive pieces of art. Smaller, less expensive parts are more readily available. They are also more affordable for buyers who cannot afford more expensive pieces. For example, a young buyer may not have the funds for a $3000 painting, but can afford a $300 painting. They can still take some of your art home and fall in love with your work. When they have a higher art budget in the future, your art will already be in the spotlight.

Increase exposure and goodwill

Your art is perhaps the best advertisement for your art business. calls it "your billboard [and] your calling card". The more people who buy your art, the more it will be known. More people will see it, talk about you and want to know more about you. It also means that more people will want to buy your work. Your price range can encourage goodwill—people will be happy they can bring home one of your creations—and give you back sales.

How to create multiple price points

Looking for ways to cater to young collectors on a budget? Let them buy a less expensive version of your art. Options may include prints, sketches, or small originals.

“Some people who really like your art can't afford much. However, they may be among your biggest fans, so give them a chance to buy something." - from

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