How to write better for your art business

Is writer's block a terrible feeling?

Perhaps you know what you want to say, but can't think of what to write. Or maybe you don't even know where to start.

When it comes to marketing your art business online, writing can both increase and hinder sales. So how do you get the creative juices flowing?

Get started by following this writing guide! From important elements to include in your copywriting to a word bank chock-full of descriptive words, we've rounded up four tips to focus on so you can write better for your art business.

1. Create benefits and features

Rule number one: Include both the features of your art and how it will benefit your buyer. Whether it's adding the perfect color to their space or adding a piece of resistance to complete their collection, playing around with features and benefits will help make the sale easier.

"In a nut shell", explains , “Features are everything about your product, and benefits are what those things do to improve the lives of your customers. Each needs the other to thrive: Without benefits, customers don't give a damn about features, and without features, your benefits sound like superficial lies on the Internet."

2. Create a catchy headline

You've heard it before, but eye-catching headlines are essential for newsletters, emails, blogs, and social media posts. Interesting titles will make potential buyers learn more.

Here are some tips on how to write a good headline quickly:

Trigger emotions by including captivating adjectives. Start with question words (example: "How to get an exclusive print for free" or "Why did I move to another country for art") or numbered lists (example: "My 5 favorite places to paint that you should visit too") make your seem easy to read. The possibilities are endless!

One trick is to use the Coschedule heading analyzer, which evaluates your headlines for wording, length, and emotion. This tool even helps you remember what keywords are being used, how headlines appear in the email subject line, and more. Try .

3. Write with purpose

What are you trying to get the client to do? Subscribe to your newsletter? Visit your sculpture at the exhibition? Buy your latest painting?

Every email, invitation, and social media post should have a clear purpose. And it's okay to come out straight and say it! This is what the marketing world defines as a "call to action". Feel free to finish your with directions on what you want potential buyers to do next.

Another tip? Think about what former buyers liked about your artwork to figure out how you could sell it to new buyers. Knowing your audience only makes it easier to sell your art.

Now that you know what to write, start writing!

4. Draw a word picture

Are you writing a biography for your or trying to describe your art, the right words can go a long way in helping your art business. A colorful story that draws customers into your world usually beats a boring sales pitch.

But finding the right words can be tricky. Use this wordbank as a starting point for your art marketing:

bottom line...

Figure out what your audience is looking for and then write about your art that way. Leave no stone unturned while you dazzle fans with your creative headlines and wording. Be sure to confidently encourage fans to take action and use our wordbank for inspiration, and see how compelling copywriting can help your art business take off.

Need more help writing articles for your art business? Verify и