How to Find Your Path to Art Success on Instagram

According to an Artsy.net survey conducted in April 2015, ! Instagram is a land of opportunity for artists who want to win new fans and sell more art. But how do you capitalize on these statistics and get their attention?

What should be published and when? Should you use a filter? What about hashtag? Well, we have the answers for you. Check out our nine tips and tricks for making a stellar impression and captivating Instagram art buyers.

1. Make your account a work of art

Decide ahead of time what your Instagram will look like and stick to it. An account without a curator will look messy and annoying. Choose your dominant hues, choose your photo size, and decide whether or not to frame your images. Be careful with filters that change the look of your true work of art.

Tanya Marie Reeves' Instagram showcases her flamboyant and bold style.

2. Post with a Purpose

As with aesthetics, you will need related posts. Decide whether your Instagram account will be a pure portfolio or a window into your creative life. We recommend the latter, so don't hesitate. People love accounts with a personal touch, so share your work in progress, studio shots, and exhibited art. states, “The most important thing you can do online is to stay consistent. [Create] a style by which your followers will recognize you not only visually, but also by your tone.”

3. Add a bio with a twist

Include a short, informative biography in some style. We recommend adding a link to your website or . When you create a bio on your phone, you can add emoji and page breaks. You can format it in the notes app, copy and paste it, or write directly in the Instagram app.

Check out the fantastic Instagram bio.

4. Share posts every day

Whereas Instagram is a much more relaxed platform. We do not recommend posting more than once or twice a day so as not to bombard your followers. According to CoSchedule, .

5. Adopt true blue

The Curalate marketing platform has tested over eight million images and 30 image features to determine the most effective Instagram tint. Blue won the ribbon with honors. Images with blue tones perform 24% better than images with red or orange tones.

6. Let the light in

Don't use blue in your work? Not to worry. You can use this information to your advantage: Bright images get 24% more likes than their darker counterparts. So be sure to photograph your work in good natural light.

7. Movement is more important

Videos allow the story to be told and people enjoy engaging with richer content. Use Instagram's 15 second video feature to share a video of your studio, gallery show, choosing colors for your next job, you name it!

8. Accurate hashtag

. You can hashtag your work for mediums like #encaustic or a style like #contemporaryart. Casey Webb suggests that you "make a list of the hashtags most relevant to your work...and save them in the notes section of your phone so they can be easily copied and pasted." Here are some she recommends: "#art #artist #artsy #painting #drawing #sketch #sketchbook #creative #artistssoninstagram #abstract #abstractart." You can also see the number of people searching for a hashtag by searching the Instagram search bar. Use hashtags for which a decent number of people are looking for them.

Here's something else to make those wheels spin:

#abstractpainting #artcompetition #artoftheday #artshow #artfair #artgallery #artstudio #fineart #instaart #instaartwork #instaartist #instaartoftheday #oil paintings #originalartwork #modernart #mixedmediaart #pleinair #portrait #studiosundays #watercolor

uses a wonderful set of hashtags and has over 19k followers! Find out from her amazing account: @teresaoaxaca

9. Talk to people

Follow artists you admire, art publications, art directors, art galleries, interior designers, art companies you like (*wink*), etc. You never know where a subscription will lead and with whom you can have a wonderful online connection. . Be sure to connect with those you follow and comment on their images when they inspire and interest you. And don't forget to reply to comments on your work. Everyone likes to be recognized.

start tearing off

Now that you're armed with some Instagram guidelines for artists, start taking those photos. Have fun with it and promote your art business in the process. This could be your favorite new social media platform as Instagram seems to be made especially for artists. Still thinking about Instagram? Read our article.

Want more art fans and clients to follow you on Instagram? .