» Art » How content marketing can be your secret weapon as an artist

How content marketing can be your secret weapon as an artist

Posted by:
Updated:

How content marketing can be your secret weapon as an artist

In a world full of advertisements, wherever you turn, reading or viewing something that is not intended to be sold but is truly valuable to you is a breath of fresh air.

So what's left for your art business? Use content marketing. This is a way to advertise your art business without burning out customers who are tired of seeing another promotion offering them to buy art.

From learning about the benefits to methods to use, we give you a rundown of content marketing and how to provide valuable content for your clients so that they like what you have to say and are more likely to buy your work.

What is content marketing?

Simply put, content marketing promotes your art business by providing valuable and compelling content to your customers. This means less traditional advertising for your art and more articles, videos and images that entertain your art fans.

“But how will this contribute to my artistic career?” - you ask? Creating valuable content:

1. Create word of mouth about your art business (when your content is shared).

2. (when you share your story and experience).

3. Establish an emotional connection with your work (when you share your art story)

4. Create an online presence for your brand (where potential buyers will be eager to learn more about you).

And all these results will help you sell more art.

Marketing expert and creative coach,explains content marketing.

So where do you start?

Did you use social media or write an art blog? You're probably already a content marketer, you just didn't know it! Whether you're a beginner or a content marketer, check out these five ways to promote your art business while fans enjoy engaging content without seeing another ad.

1. Create an art blog

Seeing ads, ads, ads isn't very exciting for the buyer, and it doesn't say much about your history as an artist either. Creating an emotional connection between you, your art, and your audience can make selling art much easier.

A fun and easy way to share your artist story is to create a blog. Many for blogging these days. And, if you're worried about writer's block, we've created a list of things to write about that will impress art buyers and tell your story better than regular advertising.

How content marketing can be your secret weapon as an artist

2. Share on social networks

Want to take another look into your life as an artist? Use . The reason this new age marketing tactic has become so popular is because it's a fun way to market your art business without being too aggressive.

While you can promote your latest work for sale from time to time, more often than not, you should share content that your fans find intriguing - something that doesn't convince them to buy the piece right away, but instead builds a good relationship with your art. business.

For example, Facebook, Twitter, Instagram, and Pinterest allow you to share blog posts, photos of your art process, videos from the studio, and more on your business page. Not only does this show potential buyers what you're up to in the art world (creating that emotional connection again!), it also makes your name known every time you post something useful and interesting to your fans.

Need more ideas on what to post? Check for help with , , and .  

3. Create funny videos and photos

It's no secret that visuals grab attention, so you're an artist! So don't stop at the canvas. Artists can use videos and photos in every possible way to advance their artistic career.

From talking about different blog topics for learning your latest techniques, making videos is a fun approach to building credibility as an artist. If you upload a lesson or thought to YouTube that people can connect with, they can share your video with a new audience of potential buyers.

How content marketing can be your secret weapon as an artist

Images are another great way to draw attention to your art business without pushing for sales (). Use to create impressive graphics and collages to showcase your artwork, your studio space, your favorite quotes, and more.

4. Submit a newsletter

While your fans really want to know about your latest piece for sale, they will be bored if you only have advertisements in your artist newsletter. In fact, newsletters are an opportunity to further share your blog content and provide your most dedicated clients with a unique perspective on your life as an artist.

For example, sending a personal invitation to an upcoming gallery show may seem like an exciting and exclusive opportunity to your followers, and it can also help you draw a crowd at the show and make a sale.

Find out more cool content ideas, like how to run a giveaway or sell paintings every month, like , in .

5. Post a podcast.

Podcasts are a fun alternative to reading an article or blog post. So why not try hosting your own? Whether you're telling an intriguing story, discussing what you've learned in your art career, or inviting fellow artists to share their experiences, listeners will be impressed by your additional creative content. For tips on how to get started, see

If you need theme ideas, check and see what some popular art business podcasts are like.

Now start creating valuable content!

If there's one thing to take away from content marketing, it's the benefits. Creating fun content will help advertise your art business while keeping your fans and potential buyers intrigued.

Giving them something interesting to read, watch, or listen to will not only grab their attention, but make people happy to share your content and, in turn, spread the word about your art career. And that means more potential buyers will see your incredible artwork.

Interested in learning more about content marketing for artists? View by Corey Huff of .