How to Capitalize on an Art Archive Like Rebecca Crowell

has been a professional artist for over three decades. Known for her innovative techniques and abstract imagery painted on rugged landscapes, Rebecca's art can be found in private, corporate and public collections around the world. In addition to being a successful veteran of the art world, Rebecca is also a public artist at the Artwork Archive. And she uses her public page to the fullest to make a profit. We asked Rebecca to share how she promotes her Page to increase sales and why she prefers to use it as a business management tool. 

UPDATE: We've made the public profile even more amazing! in what's new.

HOW MANY PICTURES HAVE YOU SOLD THROUGH THE PUBLIC PAGE?

I have sold 18 small works on paper since I started publishing them in my collections "Works on paper: Sweden" and "Small works on paper: Ireland" a few months ago.

HOW DO YOU PROMOTE YOUR PUBLIC PAGE?

I have a link to my public page so people can buy small unframed works and works from my studio. I also post a link on my page and I submitted it in my July newsletter. It's also very easy to email a link when I get general questions about my work, or direct someone to my page if we're discussing my work and what I have on hand in my studio.

WHICH EXTERNAL PAYMENT SITE DO YOU USE?

I use or my clients send me checks.

WHAT ARE YOUR FAVORITE ASPECTS OF A PUBLIC PAGE?

Adding pieces is easy, and the great thing is that Artwork Archive also doubles as an inventory tracking system. Also, since I don't have prices on my regular website (which is more like a portfolio site), it would be great to add it as a sales tool.

WHY DO YOU RECOMMEND ARTWORK ARCHIVE?

I have recommended the site to many other artists. It is unique in that it is both an inventory database and a sales site. Watching it work inspired me (with the help of my assistant) to finally get my inventory in order after years of using various programs and spreadsheets and living in uncertainty about where all my work is. Since I work with multiple galleries and periodically rotate and change jobs, things can get chaotic quickly. I finally feel like I've figured out this aspect of my art business.

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