Alison Stanfield Shares Her Top 10 Art Marketing Tips

With 20 years of experience in the art industry, Alison Stanfield is a proven art expert. Through blog posts, weekly newsletters, and consultations, she provided guidance on topics such as using a contact list, scheduling marketing, and more. We asked Alison to share her marketing tips for artists at any stage of their career.

10. Break out of places you've outgrown. 

You will not reach your goals if you are careful. Get out of your comfort zone and stop exhibiting year after year at the same artist guild or local coffee shop. Keep thinking about your next step and know when it's time to move on. to increase your market.

9. Get involved in the local art community.

You will learn all sorts of things with . You'll gain new contacts, discover new opportunities, and build trust with More importantly, fellow artists offer and be your support group. These connections are central to your success.

8. State your art as the focus of your marketing.  

Don't distract from your work with excessive formatting. No need for fancy fonts, complicated buttons, and fancy logos. Drop them! All this distracts from work. is in the spotlight and that's all you need.

7. Invest in great photography.

Photos of your art should be at least the same quality as your art, if not better. As stated in tip #8, your art is the main focus and. Get rid of smart backgrounds and make sure your camera is properly positioned so the edges of the background aren't visible. You don't want any of that.

6. Plan your marketing schedule to stay focused.

It's hard to define the best, but it's important to know what you can and should do on a daily, weekly, and monthly basis. The plan makes marketing simple and manageable, allowing you to effectively grow your business. This keeps you focused and on track so you can spend more time creating.

5. Test your marketing to get the best results.

Nothing you do in marketing should be considered sacrosanct. You need to constantly and keep only what gives results. Track what generates the most clicks, shares, replies, and more. The more you build your blog, newsletter, and social media, the more sales you make. It's important to know what works, so test it!

4. Commit to exhibiting at.

The more people who see your art, the more likely they are to love it, buy it, and collect it. How to do it? Showcase your work in live exhibitions. The Internet is an easy alternative, but it can never match the personal experience of art. It also cannot replace the joy of work. If you don't have a place, create your own and invite your friends.

3. Protect your art.

Are you an eloquent champion of your art? He does not and never will speak for himself. You must be part of your work before others are inspired to do the same. It all starts with conversations and journaling. Make sure you have a compelling argument that gives strength to your work. This is one of your best promotional tools.

2. Take care of your contact list.

The people you know are unique to you, and those who know and love you are more likely to become your supporters. Come out and meet people! Keep your contact list organized and up to date, and ! Many of my clients easily track and use their contact lists with .

1. Dedicate yourself to studio practice.

If you are not, then you have nothing to take out of the studio and from the market. Remember that you are an artist first and foremost. Your career starts in the studio. and make art!

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Alison Stanfield has more brilliant art business tips on her blog and in her newsletter. Check out, subscribe to her newsletter, and follow her on and off.