7 Ways to Turn Your Art Buyers into Superfans

Creating a positive customer experience is paramount, especially in our new digital age.

With so many artistic options both online and offline, it's more important than ever to stand out. So, create a customer experience that your art buyers will love! As you know, the more people will praise you, the more your art business will grow.

Whether it's creating unique packaging and sending out surprises, or sharing social proof and top-notch customer service, there are great ways to impress and seduce your customers. Seven tips that will make your art buyers real fans, make them come back to you again and again.

1. Impress customers with packaging

First impression matters! Unboxing your artwork is many buyers' first hands-on exposure to your brand, so make it exciting and memorable. Give them something to talk about! Taking the time to create beautiful, unique packaging will make your customers feel much more valuable. Just make sure everything is still safe and secure.

Carolyn Edlund, an art business expert, says she has "seen artists offer extras like gift wrapping, a hanging guide, care instructions, or a hammer and nail." The artist wraps her work in hand-painted wrapping paper and includes beautiful branded postcards with each package. She then shares on Instagram when her customers share a photo of their package - and they share it!

2. Create a friendly social media community

Use to share your brand and connect with customers. Give friendly and quick responses when people comment or ask questions. Share and praise clients who share purchased works on their social networks. You can even offer a small discount — like free shipping — to those who follow you on social media to make them even more interested in buying your art. Building relationships with your customers can help lead to repeat purchases, and social media is a great way to connect with those you can't meet face to face.

3. Take pride in excellent customer service

Excellent customer service is critical. According to , "XNUMX% of customers who ended a business relationship did so because of poor customer service." Thus, be prepared to answer customer questions or concerns. If you answer a question on a Saturday morning, your customers will take note. Over-purchasing and taking care of your customers can only strengthen positive customer relationships. The more reliable you are, the more likely it is that customers will trust you again.

Even if you have a frustrated client, hope is not lost. Learn how to properly respond to angry art buyers.

4. Stay Connected

Turn customers into loyal customers by staying in the spotlight. Send friendly and informative emails regularly. recommends contacting at least once a month and offers to make special offers such as free shipping or a coupon for them and friends to keep customers interested and interested. Need an email marketing guide? Verify

5. Send Surprise Bonuses

People love to receive gifts in the mail. So, keep the goodwill alive with surprise coupons, postcards with your latest artwork, or personal notes expressing your appreciation. You can also e-mail a summary of your latest work to be the first on the list. Any way that makes your customers feel appreciated will strengthen your bond. Happy customers tend to be repeat customers.

6. Make Your Best Clients Feel Special

Be kind to your collectors. The best clients usually make up a disproportionate portion of your income. When you make them feel special, they are more likely to say kind words to their friends. Basically, it's free marketing. So, show your appreciation with a free sketch or small piece of art, or send personal thank you notes after every purchase.

7. Share social proof

, a partner at a venture capital firm, claims it is "a positive impact that comes when someone finds out that others are doing something." People often desire what others want or already have. So, consider sharing images of your art in buyers' homes on social media. You can ask for testimonials from clients and buyers who smile happily at their new artwork. It helps sales when people can visualize your work in their own space. Plus, it's a great way for new customers to get to know your brand. Eileen describes social proof as the new marketing.

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